In the News:

- Reporting on Health: William Heisel's Antidote: Investigating Untold Health Stories

EXCERPT:  “When Marshall explained how she uses Facebook, I thought of Bill Cunningham biking around New York City finding themes in colors, patterns, and sheens.”

- Check out Freelancer Maryn McKenna’s Storify of Serena’s AHCJ talk

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-News & Documentary Emmy Nominee: GMA: Superstorm Sandy-The Aftermath

-Peabody Award: ABC News coverage of “The Perfect Storm.” Meteorologist Ginger Zee producer in Atlantic City



-Stop A Doc video Contest, 2nd & 3rd place

-Knight Fellowship for Journalist, Salzburg Global Seminar session 481

NIH Plain Language/Clear Communication Awards

-NCI YouTube Patient Video Series

-NCI Communication Guidelines

-NCI Style Guide

-SmokeFree Women Contest Video

-NCI Facebook Page

-Fellowship in Health Journalism Association of Health Care Journalists-New York


Good Team Work Award, NCI FaceBook Page


Best Long Light Feature-2nd Place; Florida AP Broadcasters College Contest

Serena is a gator through and through! A University of Florida College of Journalism and Communications graduate, she received her bachelors in telecommunication-News Reporting in 2007 and her masters in health/science communication in 2010. As a graduate from one of the top 10 J-schools in the country her skills and experience are evident from her expansive portfolio. Prior to joining ABC News, Serena worked with the National Cancer Institute and helped launch their social media and video production efforts.  She currently resides in the Washington D.C. metro area with her husband and their puppy, Oliver.

Speaking & Contributing

Serena loves to engage the community and professionals about the topics she is passionate about: journalism, social media, health communication, health message framing, video production, and career development.

Please contact her today, if you would like to have her speak at your event.

She is also available for writing assignments both for publications or blog contributions. 

Here's a list of places where Serena will be speaking, as well as events she will be attending:


- Freelance: Having a social media presence at Health Journalism 2012 April 19-22, 2012 Atlanta, GA 


  1. -Society of Professional Journalist Reporters Institute

June 10-13, 2012, The Poynter Institute, St. Petersburg, FL

-Hermes Gold, TARGETing Neuroblastoma

-Hermes Gold, Becoming a Blood Stem Cell Donor